Kenya is the largest and the most advanced economy in East and Central Africa; with strong growth prospects supported by investments in infrastructure and an emerging, urban middle class with an increasing appetite for high-value goods and services. It is ranked the 3rd largest economy in Sub- Saharan Africa with a GDP of USD 97 billion

Kenya is a member of several trade arrangements and a beneficiary of trade promotion schemes that include the World Trade Organization, EAC-EU Trade Agreement, Africa Continental Free Trade Area (AfCFTA) and Africa Growth and Opportunity Act (AGOA).

Kenya’s investment climate is the strongest in the East Africa Community (EAC), with Foreign Direct Investment (FDI) flowing in from emerging and developed markets and a high volume of multinational companies with regional and continental-wide headquartered in the country.
Kenya has an extensive and relatively well developed banking industry, serving the domestic, regional and international markets. There are 41 banks registered in Kenya that include local, regional and global brands.

In the 2019 World Bank Ease of Doing Business Report, Kenya’s position improved to 56 from 80 in 2017. In terms of ease of accessing credit, Kenya is ranked position 8 out of 190 countries.

Kenya enjoys political stability and a favourable investment environment which is supported by the Constitution. The government operates sound macroeconomic policies that promote growth by providing a more secure environment for private sector investment decisions.

The Kenyan Constitution protects private property and provides safeguards against expropriation of such property without compensation. Kenya is also a signatory to Multilateral Investment Guarantee Agency (MIGA), an agency of the World Bank and a Member of the International Council of Settlement of Investment Disputes (ICSID). In case of Commercial disputes, Kenya has a Commercial Court under the Kenyan Judiciary.

Kenya is firmly interconnected with well developed physical infrastructural facilities including, four international airports, an extensive road and railway network, a modern deep sea port at Mombasa capable of handling bulk and other containerized cargo, an expanding, liberalized energy sector and digital telecommunication networks.

Kenya’s geographical local makes the country ideal for strategic partnerships aimed at improving regional and global market share. The country is the logistics, telecoms, financial and diplomatic hub for the region.

Kenya has one of the highest rates of internet access in the continent, with 89.4% (approximately 42.6 million) of its population having internet access making it ideal for investment in internet driven and knowledge economy. Further, the country tops in mobile money penetration globally, 100% mobile money penetration.

Kenya has a large, highly educated, skilled and trainable work force.  Her labour force is one of the best educated in the world, English-speaking and extremely adaptable.