In effort to promote the Kenyan High Quality Tea to the Malaysian Market, the Kenya High Commission organized a Kenya Tea Party on 23rd February, 2012 at the Mission’s ground.
The party, a first of its own, was graced by differently stakeholders who included: Diplomatic Corps, Federation of Malaysian Manufacturers, Associated Chinese Chamber of Commerce and Industry, Malaysia Chamber of Commerce and Malaysia Tea dealers and a horde of Kenya companies involved in Tea Development and Marketing. The Tea party was supported by several Kenyan companies and individuals who included Kenya Tea Board, Kenya Tea Packers (KETEPA) and Mr. James Mureu, Chairman, Coast Chamber of Commerce (Kenya).
Kenya High Commissioner to Malaysia, Ambassador Samori Okwiya remarked that Malaysia imported black tea worth US $ 17.79 million, in 2008 and Kenya only accounted for 5.1% of the total import; hence the Mission will continue engaging different stakeholders to increase tea exports through addressing tariff and non-tariff barriers with the South East Asia Countries.
The event generated a lot of interest, as evidenced by many trade inquiries on various tea samples displayed.
Guests were given tea gift packs which also included tourism promotional materials.